James Gilpin
Measured Living


All content © 2010 Royal College of Art

If we want to be faster and stronger and maintain this level of output then we need to increase the availability of energy for our mind and muscles. The staple diet of our children could give new meaning to ‘fast food’. A range of food originating from the global staples has been developed by the UK food development agencies to combat the number of incidents of metabolic crashing which is now an epidemic beyond the walls of the Olympic Village.


Project Credits
Director of Photography: Laurentia Genske
Production Assistant & Sound: Ludwig Zeller